“For over a decade, I have worked in marketing. It is my passion, and I’ve applied my craft across a variety of corporate sectors including retail, mobile telecoms, financial service and education.
Throughout my journey, it became apparent that the vast majority of marketers lacked the necessary skills to work with big data. Customer segmentation happened on spreadsheets using simple filtering and, sadly, guesswork.
Companies are often data-rich but knowledge-poor. They stockpile data but have no idea how to use it to understand, or how to target their customers effectively.
We wanted to change that. We wanted to provide an easy-to-use, intelligent platform that did the heavy lifting. So that’s exactly what we did.”
Eoghan Ó Searcóid, CEO & Co-Founder
Meet the Team
Eoghan Ó Searcóid
Eoghan is an experienced marketing professional having worked in a range of corporate sectors for ten years. He has launched and promoted products for An Post, Pat Divilly, Australian Unity and Folens Publishers. He understands the ongoing issues that marketers face with customer data and has created the ideal solution.
Nebojsa has worked in the IT industry over ten years. He is an extremely talented developer and software architect. Nebojsa has built enterprise, gaming and marketing platforms and is experienced in data and deep-learning technology.