“For over a decade, I have worked in marketing. It is my passion, and I’ve applied my craft across a variety of corporate sectors including retail, mobile telecoms, financial service and education. 

Throughout my journey, it became apparent that the vast majority of marketers lacked the necessary skills to work with big data. Customer segmentation happened on spreadsheets using simple filtering and, sadly, guesswork.

Companies are often data-rich but knowledge-poor. They stockpile data but have no idea how to use it to understand, or how to target their customers effectively.

We wanted to change that. We wanted to provide an easy-to-use, intelligent platform that did the heavy lifting. So that’s exactly what we did.”

Eoghan Ó Searcóid, Co-Founder